Maple Made · No. 003

The Montreal couple turning an Old-Port kitchen into Canada's most-listed independent cold-pressed juice brand

By the Grocer Folk team8 min read

Dose Juice is one of the few independent Canadian cold-pressed juice brands that has both scaled into national grocery and held the certified-organic line. Founded in a small Montreal Old-Port kitchen in 2013 by Geneviève Brousseau-Provencher and Raphaël Hubert, the brand now sits on shelf at Costco, Walmart, Metro, Whole Foods, Goodness Me!, and IGA, ships direct across Canada in 48 to 72 hours, and is one of the most consistently listed independent juice brands on Instacart Canada. Here's the founder story, the certified-organic playbook, and where to actually click-and-add to your cart.

Key takeaways
  • Made in: Montreal, Quebec, by Dose Juice Inc., from a Canadian production facility using local farm produce wherever possible.
  • Founders: Geneviève Brousseau-Provencher (Co-Founder, CEO) and Raphaël Hubert (Co-Founder), a couple operating since the fall of 2013.
  • Certifications: Ecocert Canada, USDA Organic, Canada Organic, Kosher. All products cold-pressed (no heat pasteurization, no chemical treatment).
  • Product lines: 300 mL cold-pressed juices (Yogi expert green and Cactus beginner green leading the line), 60 mL wellness shots, smoothie packs, and 1, 3, and 5-day cleanses.
  • Footprint: Costco CA, Walmart, Metro, Whole Foods Market Canada, Goodness Me!, IGA, Food Basics, Super C, Avril, Tau, Rachelle-Berry, Voisin, plus DTC. Around 18 Dose SKUs and 9 shot SKUs are live on Instacart Canada.

From an Old-Port kitchen to a national grocery shelf

In the fall of 2013, Geneviève Brousseau-Provencher and Raphaël Hubert were juicing in their Old-Port Montreal apartment kitchen, trying to squeeze more vegetables into busy work weeks. Geneviève was running e-commerce planning at Frank And Oak; Raphaël was a co-founder at Oblique FX, a Montreal visual effects studio working on feature film and commercial work. The original ask was small: a daily green-juice habit. The thing they built is now one of Canada's most consistently listed independent cold-pressed juice brands.

Twelve years later, Dose Juice is a Quebec-based wellness brand with its own production facility, a national retailer list that spans Costco, Walmart, Metro, Whole Foods Market Canada, Goodness Me!, IGA, Food Basics, Super C, Avril, Tau, Rachelle-Berry, and Voisin, plus a Toronto and Ontario retail push profiled in Curiocity Toronto. The brand has held its certified-organic position the entire time and explicitly markets feminism as a foundational company value, written into the hiring approach and the employee manual.

“This Canadian female-owned cold-pressed juice is finally available in Toronto.”

The retail footprint is the part that gets undersold in most beverage-trade coverage. Per the brand's own retailer page and live Instacart Canada listings, Dose moves cold-chain juice across Quebec and Ontario, plus DTC nationally with 48 to 72-hour ship windows. The Instacart side matters: a quick search on Instacart Canada surfaces roughly eighteen Dose Juice SKUs and a separate nine-SKU set of Dose shots in the juice-shots category, available for same-day delivery through partner retailers including Costco Canada and IGA. For an independent organic brand that bottles in 60 mL and 300 mL formats, that listing density is unusual.

How the line actually drinks

Yogi green juice (expert): the heavier, vegetable-forward green. Closer to a daily nutrition tool than a treat. If you've done cold-pressed green juice elsewhere, this is the format that will read familiar.

Cactus green juice (beginner): the lighter, fruit-forward pack designed for people new to the category. Same 300 mL format, more sweetness, less of the chlorophyll heaviness.

Shots, 60 mL: Ginger and Turmeric is the workhorse. There's an Extra Strength version for people who want more burn, an Energy shot with ginger, lime and guayusa, a Digestion shot with ginger and probiotics, and a Ginger and Honey shot that softens the profile.

Cleanses: 1, 3, and 5-day cleanse formats bundle juices and shots into a daily protocol. Dose treats these as a structured product line rather than the brand's core identity, which is the right call: most volume sits in the everyday single-bottle SKUs and the shot multipacks.

How it compares to other Canadian cold-pressed brands

Cold-pressed juice in Canada is a small, regionally clustered category. Most independent brands run on a hyperlocal café or DTC-first model. Dose is one of the rare ones that has both held organic certification end-to-end and scaled across a national grocery footprint. Here's where it sits next to the closest comparables you might pick up off the cold case:

BrandStyleOriginFormatWhere to buyCert
Dose JuiceFeaturedCold-pressed juice, shots, smoothies, cleansesMontreal, Quebec300 mL juice · 60 mL shots · multi-day cleansesCostco, Walmart, Metro, Whole Foods, IGA, Instacart CAEcocert · USDA Organic · Canada Organic
Greenhouse Juice Co.Cold-pressed juice and functional drinksToronto, Ontario355 mL bottleLoblaws, Whole Foods CA, retail cafésOrganic (select SKUs)
Village JuiceryCold-pressed juice and shotsToronto, Ontario350 mL bottleGTA cafés, select grocery, DTCOrganic
ELXR Juice LabCold-pressed juice and wellnessToronto, Ontario355 mL bottleToronto cafés, wholesale, DTCOrganic
Suja OrganicHPP-treated organic juiceCalifornia, USA355 mL bottleLoblaws, Whole Foods, Costco CA, mass nationalUSDA Organic

Categories, formats, and certifications reflect publicly listed information on each brand's site as of May 2026. Pricing intentionally omitted because it varies materially by retailer. See the live product links below.

What we couldn't find

We searched Reddit on May 11, 2026 across r/montreal, r/toronto, r/canada, r/loblawsisoutofcontrol, and r/Frugal. The honest finding: there is no sustained Dose Juice thread on Reddit. The cold-pressed juice category lives mostly on Instagram, TikTok, and on retailer review pages rather than community forums. Dose's most active public surfaces are its Instagram (@dosejuice) and TikTok (@dosejuice), both founder-run. If a substantive Reddit thread surfaces later we'll embed it and update this post.

What the press is saying

Where to actually buy it

Each link below goes directly to a Dose Juice product page on the retailer's site, not the homepage, so you can add a real SKU to your cart without hunting:

For the full Canadian retailer list (including Whole Foods, Goodness Me!, Avril, Tau, Rachelle-Berry, and Voisin), see Dose Juice's store locator.

Frequently asked questions

What is Dose Juice?+
Dose Juice is a certified-organic, cold-pressed juice brand founded in Montreal in 2013. The brand makes juices in 300 mL bottles, wellness shots in 60 mL bottles, smoothie packs, and multi-day juice cleanses, all pressed and bottled in Canada from raw, organic fruits and vegetables. Dose is owned by Dose Juice Inc. and operates out of Quebec.
Where can I buy Dose Juice?+
In Canada, Dose Juice is carried by Costco, Walmart, Metro, Food Basics, Super C, IGA, Whole Foods Market, Goodness Me!, Avril, Tau, Rachelle-Berry, and Voisin, plus direct to consumer at dosejuice.com. The brand also lists across roughly 18 Dose products on Instacart Canada through Costco Canada, IGA, and other partner retailers, with a separate set of nine shot SKUs available through Instacart Shots.
Who founded Dose Juice?+
Dose Juice was founded by Geneviève Brousseau-Provencher and Raphaël Hubert, a Montreal couple who started cold-pressing juice in their Old-Port apartment kitchen in the fall of 2013. Geneviève is co-founder and CEO and previously worked in e-commerce at Frank And Oak. Raphaël previously co-founded Oblique FX, a Montreal visual effects studio.
Is Dose Juice on Instacart?+
Yes. As of May 2026 there are roughly eighteen Dose Juice SKUs listed across Instacart Canada, plus nine Dose shot SKUs in the juice-shots category. The Instacart listings flow through partner retailers including Costco Canada and IGA, which makes Dose one of the few independent Canadian cold-pressed brands available for same-day delivery on Instacart.
What does Dose Juice taste like?+
The flagship green juices come in two formats: the Yogi pack, which is the heavier, more vegetable-forward expert blend, and the Cactus pack, which is the lighter, fruit-forward beginner blend. Both run in the 300 mL bottle. The shot line is small, intense 60 mL pours: Ginger and Turmeric, an Extra Strength version, an Energy shot with ginger, lime and guayusa, a Digestion shot with ginger and probiotics, and a Ginger and Honey shot.
Is Dose Juice organic?+
Yes. All Dose Juice products are certified organic by Ecocert Canada, and the brand also carries USDA Organic, Canada Organic, and Kosher certifications. Cold-pressing means the juices are never heat-pasteurized or chemically treated, which preserves more of the nutrients but requires cold-chain handling from press to shelf.
How much does Dose Juice cost?+
Pricing varies materially by retailer and pack format. Single-serve juice bottles, shot multipacks, and full multi-day cleanses are all sold direct on dosejuice.com, with retailer pricing visible on each Instacart listing. Check the live product pages linked below for the most current numbers.
Is Dose Juice the same as a juice cleanse company?+
Dose Juice sells single juices and shots as everyday products, but it also runs structured multi-day cleanses (1-day, 3-day, and 5-day formats) for customers who want a guided reset. The cleanses bundle specific juices and shots together with a daily protocol, but the brand explicitly positions itself as an organic juice company first, not a detox program.

Bottom line

Dose Juice is a quietly textbook example of how an independent Canadian wellness brand can hold an organic certification and still scale into national grocery without losing its identity. Twelve years in, a national retailer list, a credible Instacart Canada presence, and a founder team that runs the brand's social channels directly. The cold-pressed juice category is still small in Canada and still cold-chain expensive, so growth comes one retailer at a time. If you've never tried it, the Ginger & Turmeric 12-pack of shots is the easiest entry point.

Visit the brand

dosejuice.com

Browse the full range, set up a subscription, or find the nearest Canadian retailer. Dose ships across Canada in 48 to 72 hours from Montreal.

About this series

Maple Made: independent Canadian brands, deeply profiled

Every other week we pick one independent Canadian brand worth knowing about and tell its real story: the founders, the product, what people are saying online, where to actually buy it. No sponsored posts. No affiliate links. We just want more people to find these brands.

Disclosure: Grocer Folk helps Canadian CPG brands run paid media on Instacart, Meta, and Google. Dose Juice is not a Grocer Folk client at the time of writing. We chose to profile them because they're a strong example of an independent Canadian brand doing the work.