Retail media for CPG operators
Practical frameworks built on real account work — covering Instacart ROAS, Amazon Ads, and retail media waste diagnostics for CPG operators who run their own programs.
4 posts for “snack” — clear
MadeGood: How a Canadian Family Built an Allergen-Free Organic Snack Brand for Every Lunchbox (Maple Made #011)
MadeGood is a Greater Toronto Area organic snack brand founded in 2013 by Nima Fotovat with his wife Ladan and his sisters Sahba and Salma. Certified Organic, Non-GMO, school-safe, and made in a dedicated nut-free facility. Sold at Walmart Canada, Loblaws, Sobeys, Whole Foods, Costco, and on Instacart Canada.
Three Farmers: How Three Saskatchewan Farming Families Built a National Pulse Snack Brand (Maple Made #009)
Three Farmers Foods is a Saskatoon-based snack brand built by three prairie farming families and led by sister CEOs Natasha and Elysia Vandenhurk. Roasted Crunchy Little Peas, lentils, and Camelina Oil — stocked at Sobeys, Loblaws, Save-On-Foods, Walmart Canada, and on Instacart Canada.
Comeback Snacks: The Hamilton Popcorn Brand Born Inside a Prison Cell (Maple Made #006)
Comeback Snacks is a Hamilton, Ontario specialty popcorn brand founded by Emily O'Brien after her release from prison in 2018. Mission-driven, Instacart-native, available at Loblaws, Walmart, and Sobeys across Canada. 2025 Sobeys Diversity Award winner.
Instacart Advertising for Snack Brands
Snack brands underperform on Instacart when they spread budget across too many products. How to pick hero SKUs, set budget rules, and avoid early-stage over-diversification.
From the community
Curated weekly from r/InstacartAds, r/Google_Ads, and r/DigitalMarketing.
CPG digital ad recommendations
Marketers sharing channel recommendations for CPG brands — where to spend, what benchmarks to target, and which platforms deliver real retail lift.
Open thread →r/Google_AdsHow is CPC 10x less on Google-generated ads?
Discussion on why AI-generated Google ads can show dramatically lower CPCs and whether the quality of traffic actually holds up for conversion campaigns.
Open thread →r/InstacartAdsI tested Instacart Acquire (New-to-Brand) with optimized bidding
Real-world test results from running Instacart's Acquire NTB campaign type with optimized bidding — including ROAS, NTB rate, and spend efficiency findings.
Open thread →r/InstacartAdsDoes optimized or autobidding on Instacart actually work?
Operators comparing manual bidding vs. autobid on Instacart campaigns — sharing spend data and whether ceding bid control improves or hurts efficiency.
Open thread →Want a second opinion on your retail media program?
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